Why it is so important to sell your client prints and products not a digital cd.

In this blog I will discuss the importance of printing your work.   Many photographers are faced with the daunting questions of should they sell prints and products or just a digital image on a CD.

When clients can physically see their photos in print it makes a huge impact.   How do you feel when handed a CD or a nice print of your family.  Even by just doing that the emotion that comes along with having a printed photo in your hand is so much greater than the CD. I like using a nice professional lab that has a wide variety of products and prints to choose from.  Local print locations such as grocery and drug stores in WV offer printing services at discounted pricing.  Not only is the pricing less, but with that comes less quality.

When you sell clients a CD you are really not fully servicing your clients.   That digital image can be then printed from any print lab.  Most labs are not calibrated to your exact computer either.  This can oppose a huge problem.  When photos or items are printed they can look totally different than how you originally photographed them. This could cause a client to be unhappy with your work.  Your work could be beautiful, but by printing at a low quality lab your clients may not know this.  This could cause you to potentially loose a good amount of business. Many cheaper photo printing places also use a super glossy photo paper.  The quality of the photo paper will make a big difference also in the quality and color of you print.

I will present my clients with a few samples of photos and items.  This way they can actually see the items in person and see what their photos look like printed at a quality lab.  Most people are amazed at the color and quality of the work compared to things they have had printed on their own. It is nice to have a comparison of this is what you can print locally , or you can get this from me. What I hear allot from clients is that they hold onto a CD for years and years and never print from it.  Why spend the money for a photos session and cd and never print it to enjoy the memories.

By educating my clients on professional products and prints they can have a better understanding why they should purchase them.  Having nice samples and a good comparison will really help when selling products opposed to digitals.  I like to do my packages with both digital and prints and products. Many people want digitals for online posting.

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